Who cares about Fair Trade? An introduction to the Journal of Fair Trade and the Fair Trade Society

Pauline Tiffen (TNI Board member), Editor -in-Chief of the Journal of Fair Trade, and a pioneer of the movement, explains the rationale for launching the Fair Trade Society - a worldwide membership organisation which owns the Journal of Fair Trade. She describes the complex but impactful story of the Fair Trade movement so far, while laying out the challenges we face, the relevance of Fair Trade and aspirations we should have for a fairer and environmentally safe global economy.